At this point, I think most of us are familiar with the demise of Pilotworks, the Campbell's Soup funded commercial incubator kitchen that burned through $28mil in 1.5 years and shockingly shut down its' kitchens in the middle of food producers cooking. This article sums up why it failed very nicely. Food is such a nuanced business, that you cannot trust software engineers to run a successful kitchen. Food is not tech. It does not magically multiply and produce huge returns like an app. It is a hard business, a tangible business, and though the hard knocks are part of the learning process, as a food producer you want to be in a shared kitchen that understands what its' producers are going through and what their unique needs are. Experience and know-how is more important than "shiny and new".
See below for a short summary and please do click through and read the original story here!